Happy Life Ecosystem Business Plan

1. Project Overview

Project Name: Happy Life Ecosystem

Vision: To build a sustainable growth model that creates a positive cycle of 'Giving' and 'Profit' for everyone involved.

Core Goal: To organically combine three key elements—'Social Contribution,' 'Education,' and 'Profit Generation'—with the YouTube channel as the central hub.

2. The 3 Core Pillars of the Business

Our business is built on three pillars. They are not separate but work together, helping each other grow and supporting the entire system.

① Pillar 1: The 'Happy Load' Project (Social Contribution)

• Goal: To provide regular monthly internet support to residents in impoverished areas of the Philippines, giving them opportunities for education and communication.

• Key Values: 'Authenticity' and 'Transparency.' We build real relationships, not just a money-based system.

• Roles:

• • Happy Partner (Korean Supporter): A person from Korea who gives monthly support to the project.

  • Happy Friend (Filipino Recipient): A person who receives the monthly support to change their life.

  • Happy Bridge (Us): We connect Korea and the Philippines and manage the entire process.

② Pillar 2: The YouTube Channel (Branding & Marketing)

• Goal: To make content from the 'Happy Load' project that is emotional and honest, which builds trust with Korean viewers.

• Key Value: 'Storytelling.' We tell real stories that move people's hearts.

• Roles:

• • We will make videos of all project activities to prove our transparency.

  • We will show the beautiful parts of the Philippines and the daily lives of the local people to attract potential visitors.

③ Pillar 3: Guesthouse & English Academy (Profit Generation)

• Goal: To earn money by giving good accommodation and English lessons to the Korean people who come to the Philippines from our YouTube channel.

• Key Value: 'Experience.' We offer a special experience of living in the Philippines for a month and learning real-life English at the same time.

• Roles:

• • We will use the guesthouse as the 'physical headquarters' of our business.

  • We will teach English to Korean visitors and earn money.

3. Detailed Action Plan & Our Roles

3-1. Running the 'Happy Load' Project

• Finding Families (Anabella's Role): Anabella will use her local connections and trust to find families who need help. She will briefly write down their stories and send them to us.

• Making Content (Jaksim & Julia's Roles):

• Managing Money (Jaksim & Julia's Roles):

• Communication (Julia's Role): Julia will help the Korean partners and Filipino friends talk to each other on Facebook Messenger. She will also encourage the friends to write thank you messages every month.

• • Jaksim: I will use the 'self-interview' script to make videos of the families' stories.

  • Julia: You will help with the interviews and get more deep and honest stories from the families.

  • Jaksim: I will get the money from Korean partners and send it directly to the Filipino families using GCash.

  • Julia: You will help families who don't know how to use GCash and get the receipts for Jaksim.

3-2. Running the Guesthouse & English Academy

• Guesthouse Operations (Anabella's Role):

• English Education (Julia's Role):

• Marketing (Jaksim's Role):

• • Anabella will be in charge of running the guesthouse every day.

  • She will give local information to the guests and sell local tours.

  • Julia will teach English to the Korean guests one-on-one or in groups.

  • The lessons will focus on everyday speaking skills.

  • I will use the YouTube channel to promote the guesthouse as the 'Happy Life Hub' and advertise our 'one-month stay' packages.

  • I will make videos of Julia teaching English to show the quality of our academy.

4. Revenue Model & Specific Rates

We will all make money based on our roles.

① Jaksim (Happy Bridge)

• Income: YouTube ad money, sponsorships.

• Income Rate: Based on channel growth.

• Income: Guesthouse and academy referral fee (10%).

• • I will get 10% of the total money from the guests and students I bring to the guesthouse and academy. This money will come from Anabella and Julia.

② Anabella (Local Director)

• Income: Guesthouse operations, local director fees.

• Income Rate:

• • Guesthouse Money (100%): All the money from the guesthouse goes to Anabella.

  • 'Happy Load' New Family Bonus: ₱200 per family (paid one time for each new family).

  • 'Happy Load' Monthly Management Fee: ₱100 per month for each family she manages.

  • Local Tours: All the money from local tours goes to Anabella.

③ Julia (Online/Offline Tutor)

• Income: English teaching money, 'Happy Load' management fees.

• Income Rate:

• • English Lessons: ₱15,000 to ₱25,000 per month for each student (we will talk about the final price based on the lesson hours).

  • 'Happy Load' Communication Fee: ₱100 per month for each family she manages.

  • Guest Referral Fee (10%): Julia will get 10% of the total money from any guest she finds herself.

④ 'Happy Load' Project Costs

• Support for an individual: ₱500 per month.

• Support for a family: ₱1,000 per month.

• Note: All of this money will come from the Korean partners.

5. Long-Term Vision

This business is not just for now. It is for our future.

• Jaksim: I will grow into a new kind of YouTuber who creates both giving and profit. I will build a stable life here.

• Anabella: She will grow from a guesthouse owner to a business leader and a bridge between the Philippines and Korea.

• Julia: She will use this experience to start her own business as a professional English teacher.

This document shows our complete plan. We can all grow together and build a better future.